FMCG Workshop

I designed a digital invitation and poster for Pulse Advertising's workshop on FMCG influencer marketing. The poster captures the vibrant essence of the FMCG industry, using a bold and lively design inspired by fruit labels and sale tags. Opting for a predominantly red colour palette, I aimed to evoke the association between red and the food industry, leveraging its impactful nature to stimulate viewer engagement, as red is known to stimulate hunger.