Eyes in the Glebe

The objective for Eyes in the Glebe was to create a serene and professional visual identity reflective of their full-service optometry clinic in Ottawa, Canada. Alongside their optometry services, they showcase small-batch, independent eyewear brands, offering personalized guidance.

Their brand identity aims to evoke a sense of tranquility through clean typography, harmonious layouts, and neutral colour palettes. Drawing inspiration from the clinic's interior design characterized by warm wood, marble accents, and inviting lighting, these elements are mirrored in the visual language to create a seamless connection between the brand and its physical space.

The EITG logo itself embodies their core offering, symbolizing the lenses of a phoropter used during eye examinations, serving as a visual reminder of their commitment to optical care.